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East

East opened its first shop in London in 1994 and quickly became a well-loved women’s clothing brand inspired by India’s history and heritage. East went into administration in January 2018, closing all its stores, before relaunching in 2019 with a focus on ethical and sustainable women’s fashion. You can find your favourite secondhand East clothing including dresses, tops and skirts in our special collection.
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Latest news from Green Heart Collective

Discovering the story behind the dress with Worn Stories

Aug 29, 2026

Discovering the story behind the dress with Worn Stories
I have this amazing dress that belonged to my mum. I can't remember ever seeing her in it or seeing a photo of her in...

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Green Heart's Next Chapter

Aug 19, 2026

Green Heart's Next Chapter
As everyone may now know, Green Heart NE CIC has made a huge shift from the physical store on the High Street in Gate...

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Gateshead Great Big Green Week 2025: Swapping Together for Good

Jun 6, 2025

Gateshead Great Big Green Week 2025: Swapping Together for Good
Great Big Green Week is back, and we're looking forward to the fourth year of Gateshead's very own week of events.  R...

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Green Heart Collective is a sister organisation to Green Heart NE CIC.